7 July 2021
Openbank, the 100% digital bank of Grupo Santander, has reached an agreement to become the first bank to sponsor the League of Legends Superliga, earning the status of the benchmark financial institution of eSports. The competition, organised by the Professional Video Gaming League (LVP, Mediapro Group), is the largest in Spain and the second largest in Europe in terms of audience. It is the point of reference for followers of this popular video game, which has now racked up twelve seasons as audience leader with almost 10 million unique users in 2020.
The bank will make its debut on the twelfth day of the competition, which will be aired on 8 July and can be followed online through Twitch or on TV channel UBEAT. Openbank will have its own ‘Openbank Statistics’ section, featuring commentary on the most outstanding players in each match in all Superliga programmes during the regular phase as well as in the playoffs, until the final on 12 August. It will also have a strong social media presence on LVP’s channels, with the featured head-to-head in the match of the day.
Jordi Soler, CEO of LVP, said: “We are delighted to welcome Openbank to the eSports scene. It’s the first bank to sponsor the Superliga and we’re convinced that their involvement will be a great success, because they share our passion for the digital environment and our drive to generate quality content and build a better product for our audience.”
Patricia Benito, General Manager of Openbank, said: “We’re delighted to be able to join a project with the size and vision of Superliga. We’re a bank with 100% digital DNA and we strongly identify with competitions that run in advanced technological environments. We have no doubt that this partnership will allow us to become the leading eSports bank.”
The League of Legends Superliga is broadcast every Monday and Thursday at 6:00 p.m. on the LVP Twitch channel and on television through UBEAT.
Openbank is the 100% digital bank of Grupo Santander with more than 1.5 million customers in Spain, Germany, the Netherlands, and Portugal and €11 billion in deposits. The company offers a wide range of products, from loans and mortgages to a fully automated digital investment platform that customers can sign up to 24 hours a day, seven days a week via the website or app. It has managed to hold on to its position as the most highly recommended Spanish bank among its customers thanks to its simplicity, agility, and security. At present, the bank is immersed in its internationalisation plan and is finalising its entry into the Argentinian market.
The LVP (Professional Video Gaming League) is one of the largest operators of video game competitions in the world and the largest eSports organisation in the Spanish language. LVP is present in more than 30 countries with offices in Barcelona, Madrid, Buenos Aires, Bogota, and Mexico City. It organises the most prestigious national competitions (such as the Superliga in Spain or the Liga Master Flow in Argentina), as well as major international tournaments. It has online competition platforms (ArenaGG), manages third-party events (such as the eLaLiga Santander for LaLiga and Electronic Arts) and distributes worldwide events in Spanish such as the League of Legends European Championship. Part of the Mediapro Group, LVP also provides event production, advertising and audiovisual production services, covering all aspects of the eSports ecosystem.